Rare and Costly Prosocial Behaviors Are Perceived as Heroic

Heroism has only recently become a topic of empirical investigation. Existing research suggests a connection between heroism and four well-documented dimensions of human social behavior: (1) the cost incurred by the actor; (2) the benefit provided to the recipient; (3) the perceived frequency (i.e.,...

Full description

Bibliographic Details
Main Authors: Kraft-Todd, Gordon T., Rand, David Gertler
Other Authors: Massachusetts Institute of Technology. Department of Brain and Cognitive Sciences
Format: Article
Language:English
Published: Frontiers Media SA 2020
Online Access:https://hdl.handle.net/1721.1/128752
_version_ 1826213941750005760
author Kraft-Todd, Gordon T.
Rand, David Gertler
author2 Massachusetts Institute of Technology. Department of Brain and Cognitive Sciences
author_facet Massachusetts Institute of Technology. Department of Brain and Cognitive Sciences
Kraft-Todd, Gordon T.
Rand, David Gertler
author_sort Kraft-Todd, Gordon T.
collection MIT
description Heroism has only recently become a topic of empirical investigation. Existing research suggests a connection between heroism and four well-documented dimensions of human social behavior: (1) the cost incurred by the actor; (2) the benefit provided to the recipient; (3) the perceived frequency (i.e., descriptive normativity); and (4) the perceived expectation to perform it (i.e., injunctive normativity). In a series of exploratory studies (total N = 408), we aim to shed light on how each of these constructs influence lay intuitions about the nature of heroism (i.e., what determines which acts people perceive to be heroic). In Study 1, subjects generated a list of acts they deemed to be heroic. In Study 2, subjects rated the heroicness of the acts from Study 1, revealing considerable variation in the level of heroism. Finally, subjects in Study 3 rated the cost to the actor, the benefit to the recipient(s), the descriptive normativity (i.e., frequency), and the injunctive normativity (i.e., obligatoriness) of ten acts, five of which received particularly high heroism scores in Study 2 ("exemplary" acts of heroism) and five of which received particularly low heroism scores in Study 2 ("ambiguous" acts of heroism). We find that more heroic acts are seen as rarer and more costly to actors-but, interestingly, not more beneficial to recipients or less obligatory. These findings help to illuminate what it means to be seen as a hero, and suggest clear future directions for both empirical and theoretical work.
first_indexed 2024-09-23T15:57:17Z
format Article
id mit-1721.1/128752
institution Massachusetts Institute of Technology
language English
last_indexed 2024-09-23T15:57:17Z
publishDate 2020
publisher Frontiers Media SA
record_format dspace
spelling mit-1721.1/1287522022-09-29T17:18:18Z Rare and Costly Prosocial Behaviors Are Perceived as Heroic Kraft-Todd, Gordon T. Rand, David Gertler Massachusetts Institute of Technology. Department of Brain and Cognitive Sciences Massachusetts Institute of Technology. Department of Psychology Heroism has only recently become a topic of empirical investigation. Existing research suggests a connection between heroism and four well-documented dimensions of human social behavior: (1) the cost incurred by the actor; (2) the benefit provided to the recipient; (3) the perceived frequency (i.e., descriptive normativity); and (4) the perceived expectation to perform it (i.e., injunctive normativity). In a series of exploratory studies (total N = 408), we aim to shed light on how each of these constructs influence lay intuitions about the nature of heroism (i.e., what determines which acts people perceive to be heroic). In Study 1, subjects generated a list of acts they deemed to be heroic. In Study 2, subjects rated the heroicness of the acts from Study 1, revealing considerable variation in the level of heroism. Finally, subjects in Study 3 rated the cost to the actor, the benefit to the recipient(s), the descriptive normativity (i.e., frequency), and the injunctive normativity (i.e., obligatoriness) of ten acts, five of which received particularly high heroism scores in Study 2 ("exemplary" acts of heroism) and five of which received particularly low heroism scores in Study 2 ("ambiguous" acts of heroism). We find that more heroic acts are seen as rarer and more costly to actors-but, interestingly, not more beneficial to recipients or less obligatory. These findings help to illuminate what it means to be seen as a hero, and suggest clear future directions for both empirical and theoretical work. Defense Advanced Research Projects Agency (Grant D17AC00005) 2020-12-09T16:21:41Z 2020-12-09T16:21:41Z 2019-02 2018-09 2020-12-09T13:43:06Z Article http://purl.org/eprint/type/JournalArticle 1664-1078 https://hdl.handle.net/1721.1/128752 Kraft-Todd, Gordon T. and David G. Rand. "Rare and Costly Prosocial Behaviors Are Perceived as Heroic." Frontiers in Psychology 10 (February 2019): 234 © 2019 Kraft-Todd and Rand en http://dx.doi.org/10.3389/fpsyg.2019.00234 Frontiers in Psychology Creative Commons Attribution 4.0 International license https://creativecommons.org/licenses/by/4.0/ application/pdf Frontiers Media SA Frontiers
spellingShingle Kraft-Todd, Gordon T.
Rand, David Gertler
Rare and Costly Prosocial Behaviors Are Perceived as Heroic
title Rare and Costly Prosocial Behaviors Are Perceived as Heroic
title_full Rare and Costly Prosocial Behaviors Are Perceived as Heroic
title_fullStr Rare and Costly Prosocial Behaviors Are Perceived as Heroic
title_full_unstemmed Rare and Costly Prosocial Behaviors Are Perceived as Heroic
title_short Rare and Costly Prosocial Behaviors Are Perceived as Heroic
title_sort rare and costly prosocial behaviors are perceived as heroic
url https://hdl.handle.net/1721.1/128752
work_keys_str_mv AT krafttoddgordont rareandcostlyprosocialbehaviorsareperceivedasheroic
AT randdavidgertler rareandcostlyprosocialbehaviorsareperceivedasheroic