Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion

The U.S. President Donald Trump has frequently made foreign countries central to his political messages, often conveying animosity. But do foreign citizens react more to the speaker of these messages—Trump himself—or their content? More generally, when people are exposed to messages sent from foreig...

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Main Authors: Agadjanian, Alexander, Horiuchi, Yusaku
Other Authors: Massachusetts Institute of Technology. Department of Political Science
Format: Article
Language:English
Published: Springer Science and Business Media LLC 2021
Online Access:https://hdl.handle.net/1721.1/129564
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author Agadjanian, Alexander
Horiuchi, Yusaku
author2 Massachusetts Institute of Technology. Department of Political Science
author_facet Massachusetts Institute of Technology. Department of Political Science
Agadjanian, Alexander
Horiuchi, Yusaku
author_sort Agadjanian, Alexander
collection MIT
description The U.S. President Donald Trump has frequently made foreign countries central to his political messages, often conveying animosity. But do foreign citizens react more to the speaker of these messages—Trump himself—or their content? More generally, when people are exposed to messages sent from foreign countries, are their attitudes influenced by information heuristics or information content in messages? Although related studies are abundant in the literature of American public opinion, these questions are not fully examined in the literature of foreign public opinion. To address them, we used Japan as a case and fielded a survey experiment exposing citizens to U.S. policy messages that varied by source, policy content, and issue salience. Results suggest that while the source cue (Trump attribution) causes negative perceptions of the U.S., the policy content (cooperative vs. uncooperative) has a larger effect in shaping opinion of the U.S. Furthermore, analysis of interaction effects shows that only when U.S. policy approach is uncooperative does the Trump attribution have significantly negative and large effects. We conclude that foreign citizens rely more on policy content in transnational opinion formation—an aspect that past research in this area has overlooked. Substantively, these findings may demonstrate that even under a presidency that has alienated foreign countries and seemingly undermined U.S. stature in the world, foreign opinion toward the U.S. does not hinge entirely on its political leader. In short, Trump has not irreparably damaged the U.S. image abroad.
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spelling mit-1721.1/1295642022-10-01T04:22:07Z Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion Agadjanian, Alexander Horiuchi, Yusaku Massachusetts Institute of Technology. Department of Political Science The U.S. President Donald Trump has frequently made foreign countries central to his political messages, often conveying animosity. But do foreign citizens react more to the speaker of these messages—Trump himself—or their content? More generally, when people are exposed to messages sent from foreign countries, are their attitudes influenced by information heuristics or information content in messages? Although related studies are abundant in the literature of American public opinion, these questions are not fully examined in the literature of foreign public opinion. To address them, we used Japan as a case and fielded a survey experiment exposing citizens to U.S. policy messages that varied by source, policy content, and issue salience. Results suggest that while the source cue (Trump attribution) causes negative perceptions of the U.S., the policy content (cooperative vs. uncooperative) has a larger effect in shaping opinion of the U.S. Furthermore, analysis of interaction effects shows that only when U.S. policy approach is uncooperative does the Trump attribution have significantly negative and large effects. We conclude that foreign citizens rely more on policy content in transnational opinion formation—an aspect that past research in this area has overlooked. Substantively, these findings may demonstrate that even under a presidency that has alienated foreign countries and seemingly undermined U.S. stature in the world, foreign opinion toward the U.S. does not hinge entirely on its political leader. In short, Trump has not irreparably damaged the U.S. image abroad. 2021-01-26T15:10:31Z 2021-01-26T15:10:31Z 2018-10 2020-09-24T21:37:47Z Article http://purl.org/eprint/type/JournalArticle 0190-9320 1573-6687 https://hdl.handle.net/1721.1/129564 Agadjanian, Alexander and Yusaku Horiuchi. "Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion." Political Behavior 42, 2 (June 2020): 581-602 © 2018 Springer Science Business Media, LLC, part of Springer Nature en https://doi.org/10.1007/s11109-018-9511-3 Political Behavior Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use. Springer Science+Business Media, LLC, part of Springer Nature application/pdf Springer Science and Business Media LLC Springer US
spellingShingle Agadjanian, Alexander
Horiuchi, Yusaku
Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion
title Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion
title_full Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion
title_fullStr Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion
title_full_unstemmed Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion
title_short Has Trump Damaged the U.S. Image Abroad? Decomposing the Effects of Policy Messages on Foreign Public Opinion
title_sort has trump damaged the u s image abroad decomposing the effects of policy messages on foreign public opinion
url https://hdl.handle.net/1721.1/129564
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