You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online

How can online communication most effectively respond to misinformation posted on social media? Recent studies examining the content of corrective messages provide mixed results—several studies suggest that politer, hedged messages may increase engagement with corrections, while others favor direct...

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Main Authors: Martel, Cameron, Mosleh, Mohsen, Rand, David Gertler
Other Authors: Sloan School of Management
Format: Article
Published: Cogitatio 2021
Online Access:https://hdl.handle.net/1721.1/129719
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author Martel, Cameron
Mosleh, Mohsen
Rand, David Gertler
author2 Sloan School of Management
author_facet Sloan School of Management
Martel, Cameron
Mosleh, Mohsen
Rand, David Gertler
author_sort Martel, Cameron
collection MIT
description How can online communication most effectively respond to misinformation posted on social media? Recent studies examining the content of corrective messages provide mixed results—several studies suggest that politer, hedged messages may increase engagement with corrections, while others favor direct messaging which does not shed doubt on the credibility of the corrective message. Furthermore, common debunking strategies often include keeping the message simple and clear, while others recommend including a detailed explanation of why the initial misinformation is incorrect. To shed more light on how correction style affects correction efficacy, we manipulated both correction strength (direct, hedged) and explanatory depth (simple explanation, detailed explanation) in response to participants from Lucid (N = 2,228) who indicated they would share a false story in a survey experiment. We found minimal evidence suggesting that correction strength or depth affects correction engagement, both in terms of likelihood of replying, and accepting or resisting corrective information. However, we do find that analytic thinking and actively open-minded thinking are associated with greater acceptance of information in response to corrective messages, regardless of correction style. Our results help elucidate the efficacy of user-generated corrections of misinformation on social media.
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spelling mit-1721.1/1297192022-10-01T10:19:01Z You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online Martel, Cameron Mosleh, Mohsen Rand, David Gertler Sloan School of Management Massachusetts Institute of Technology. Department of Brain and Cognitive Sciences How can online communication most effectively respond to misinformation posted on social media? Recent studies examining the content of corrective messages provide mixed results—several studies suggest that politer, hedged messages may increase engagement with corrections, while others favor direct messaging which does not shed doubt on the credibility of the corrective message. Furthermore, common debunking strategies often include keeping the message simple and clear, while others recommend including a detailed explanation of why the initial misinformation is incorrect. To shed more light on how correction style affects correction efficacy, we manipulated both correction strength (direct, hedged) and explanatory depth (simple explanation, detailed explanation) in response to participants from Lucid (N = 2,228) who indicated they would share a false story in a survey experiment. We found minimal evidence suggesting that correction strength or depth affects correction engagement, both in terms of likelihood of replying, and accepting or resisting corrective information. However, we do find that analytic thinking and actively open-minded thinking are associated with greater acceptance of information in response to corrective messages, regardless of correction style. Our results help elucidate the efficacy of user-generated corrections of misinformation on social media. 2021-02-09T16:25:43Z 2021-02-09T16:25:43Z 2021-02 2020-07 Article http://purl.org/eprint/type/JournalArticle 2183-2439 https://hdl.handle.net/1721.1/129719 Martel, Cameron et al. "You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online." Media and Communication 9, 1 (February 2021): 120-133 © 2021 Authors http://dx.doi.org/10.17645/mac.v9i1.3519 Media and Communication Creative Commons Attribution 4.0 International license https://creativecommons.org/licenses/by/4.0/ application/pdf Cogitatio Media and Communication
spellingShingle Martel, Cameron
Mosleh, Mohsen
Rand, David Gertler
You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online
title You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online
title_full You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online
title_fullStr You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online
title_full_unstemmed You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online
title_short You’re Definitely Wrong, Maybe: Correction Style Has Minimal Effect on Corrections of Misinformation Online
title_sort you re definitely wrong maybe correction style has minimal effect on corrections of misinformation online
url https://hdl.handle.net/1721.1/129719
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