The Surprising Breadth of Harbingers of Failure

The Surprising Breadth of Harbingers of Failure

Previous research has shown that there exist “harbinger customers” who systematically purchase new products that fail (and are discontinued by retailers). This article extends this result in two ways. First, the findings document the existence of “harbinger zip codes.” If households in these zip cod...

书目详细资料
Main Authors:	Simester, Duncan, Tucker, Catherine Elizabeth, Yang, Clair
其他作者:	Sloan School of Management
格式:	文件
语言:	English
出版:	SAGE Publications 2021
在线阅读:	https://hdl.handle.net/1721.1/130136

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