Is deep learning a game changer for marketing analytics?
Companies are already making sophisticated marketing decisions with data and analytics. Will deep learning enable a leap forward — or just marginal gains?
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Massachusetts Institute of Technology
2021
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| Online Access: | https://hdl.handle.net/1721.1/130439 |
| Summary: | Companies are already making sophisticated marketing decisions with data and analytics. Will deep learning enable a leap forward — or just marginal gains? |
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