Comparing user behavior when targeted based on firm inferred interest vs. user stated interest

Comparing user behavior when targeted based on firm inferred interest vs. user stated interest

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, February, 2021

Bibliographic Details
Main Author:	Cao, Yiqun(Scientist in business management)Massachusetts Institute of Technology.
Other Authors:	Sinan Aral.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2021
Subjects:	Sloan School of Management.
Online Access:	https://hdl.handle.net/1721.1/130735

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