Influencer persona and audience engagement : an analysis of the user decision-making differences between traditional and short-video-based social media

Influencer persona and audience engagement : an analysis of the user decision-making differences between traditional and short-video-based social media

Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, May, 2020

Bibliographic Details
Main Author: Wang, Anping, M. S.M. Massachusetts Institute of Technology.
Other Authors: Massachusetts Institute of Technology. Integrated Design and Management Program.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2021
Subjects:
Integrated Design and Management Program.
Engineering and Management Program.
System Design and Management Program.
Online Access:https://hdl.handle.net/1721.1/132836

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