New product forecasting of appliance and consumables : bass model
Thesis: M. Eng. in Advanced Manufacturing and Design, Massachusetts Institute of Technology, Department of Mechanical Engineering, September, 2018
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2021
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| Online Access: | https://hdl.handle.net/1721.1/132906 |
| _version_ | 1826196104155234304 |
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| author | Babu, Keval (Keval Vipul) |
| author2 | Massachusetts Institute of Technology. Department of Mechanical Engineering. |
| author_facet | Massachusetts Institute of Technology. Department of Mechanical Engineering. Babu, Keval (Keval Vipul) |
| author_sort | Babu, Keval (Keval Vipul) |
| collection | MIT |
| description | Thesis: M. Eng. in Advanced Manufacturing and Design, Massachusetts Institute of Technology, Department of Mechanical Engineering, September, 2018 |
| first_indexed | 2024-09-23T10:21:14Z |
| format | Thesis |
| id | mit-1721.1/132906 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T10:21:14Z |
| publishDate | 2021 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/1329062021-10-09T03:28:43Z New product forecasting of appliance and consumables : bass model Babu, Keval (Keval Vipul) Massachusetts Institute of Technology. Department of Mechanical Engineering. Massachusetts Institute of Technology. Department of Mechanical Engineering Mechanical Engineering. Thesis: M. Eng. in Advanced Manufacturing and Design, Massachusetts Institute of Technology, Department of Mechanical Engineering, September, 2018 Cataloged from the official PDF of thesis. Includes bibliographical references (pages 57-58). Drinkworks is a joint venture between Anheuser-Busch and Keurig Green Mountain Inc. that has been formed to develop and launch a one-of-a-kind in-home alcohol drink system. One of the major challenges faced by Drinkworks before launching their new product was to predict its demand throughout the different stages of the product life-cycle. Being an emerging organization, Drinkworks needed a systematic demand planning tool to generate baseline strategic and operational forecasts of their new product. These baseline forecasts would be further used as a starting point for sales and operations planning, production planning and material resource planning. This thesis project focuses on selecting appropriate mathematical models to forecast demand of a new product throughout its life-cycle. This thesis concentrates on the use of Bass model to forecast the demand for Drinkworks' appliance in the initial launch phase with minimal market knowledge. Moreover, this thesis also explains the methodology to forecast pod consumption using the average consumption rate per appliance, cumulative appliances sold to the retailers, cluster analysis, and appliance forecast. by Keval Babu. M. Eng. in Advanced Manufacturing and Design M.Eng.inAdvancedManufacturingandDesign Massachusetts Institute of Technology, Department of Mechanical Engineering 2021-10-08T17:11:09Z 2021-10-08T17:11:09Z 2018 2018 Thesis https://hdl.handle.net/1721.1/132906 1263579473 eng MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided. http://dspace.mit.edu/handle/1721.1/7582 58 pages application/pdf Massachusetts Institute of Technology |
| spellingShingle | Mechanical Engineering. Babu, Keval (Keval Vipul) New product forecasting of appliance and consumables : bass model |
| title | New product forecasting of appliance and consumables : bass model |
| title_full | New product forecasting of appliance and consumables : bass model |
| title_fullStr | New product forecasting of appliance and consumables : bass model |
| title_full_unstemmed | New product forecasting of appliance and consumables : bass model |
| title_short | New product forecasting of appliance and consumables : bass model |
| title_sort | new product forecasting of appliance and consumables bass model |
| topic | Mechanical Engineering. |
| url | https://hdl.handle.net/1721.1/132906 |
| work_keys_str_mv | AT babukevalkevalvipul newproductforecastingofapplianceandconsumablesbassmodel |