Need-solution pair recognition by household sector individuals: Evidence, and a cognitive mechanism explanation

© 2020 The Author(s) Problem-solving by everyday individuals is thought to occur as a two-step process. First, an individual identifies or formulates a problem, followed by entering into a subsequent search to find the best solution. Here, however, we consider an alternative process that everyday in...

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Bibliographic Details
Main Authors: Stock-Homburg, Ruth M, Heald, Shannon LM, Holthaus, Christian, Gillert, Nils Lennart, von Hippel, Eric A
Other Authors: Sloan School of Management
Format: Article
Language:English
Published: Elsevier BV 2022
Online Access:https://hdl.handle.net/1721.1/134191.2