Campaign Optimization Through Behavioral Modeling and Mobile Network Analysis
© 2014 IEEE. Optimizing the use of available resources is one of the key challenges in activities that consist of interactions with a large number of "target individuals," with the ultimate goal of "winning" as many of them as possible, such as in marketing, service provision, po...
| Main Authors: | , , , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Institute of Electrical and Electronics Engineers (IEEE)
2021
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| Online Access: | https://hdl.handle.net/1721.1/134260 |