Search and Obfuscation in a Technologically Changing Retail Environment: Some Thoughts on Implications and Policy

© 2018 by the National Bureau of Economic Research. All rights reserved. Technologies, especially the Internet, have transformed how consumers search for products and prices. Price search has become cheap and easy and, therefore, ubiquitous, for many products. Just as technologies have made price se...

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Main Authors: Ellison, Glenn, Ellison, Sara Fisher
Other Authors: Massachusetts Institute of Technology. Department of Economics
Format: Article
Language:English
Published: University of Chicago Press 2021
Online Access:https://hdl.handle.net/1721.1/134922
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author Ellison, Glenn
Ellison, Sara Fisher
author2 Massachusetts Institute of Technology. Department of Economics
author_facet Massachusetts Institute of Technology. Department of Economics
Ellison, Glenn
Ellison, Sara Fisher
author_sort Ellison, Glenn
collection MIT
description © 2018 by the National Bureau of Economic Research. All rights reserved. Technologies, especially the Internet, have transformed how consumers search for products and prices. Price search has become cheap and easy and, therefore, ubiquitous, for many products. Just as technologies have made price search easier, however, they have increased incentives that firms have to obfuscate, or make price search harder. In this article, we focus on these actions that firms take and their effects on market participants. We discuss empirical evidence on this phenomenon, as well as its welfare impacts in the context of theories of search and obfuscation. Finally, we offer a framework for thinking about policy interventions based on this welfare analysis and outline some of the challenges facing policymakers.
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spelling mit-1721.1/1349222023-02-23T20:55:56Z Search and Obfuscation in a Technologically Changing Retail Environment: Some Thoughts on Implications and Policy Ellison, Glenn Ellison, Sara Fisher Massachusetts Institute of Technology. Department of Economics © 2018 by the National Bureau of Economic Research. All rights reserved. Technologies, especially the Internet, have transformed how consumers search for products and prices. Price search has become cheap and easy and, therefore, ubiquitous, for many products. Just as technologies have made price search easier, however, they have increased incentives that firms have to obfuscate, or make price search harder. In this article, we focus on these actions that firms take and their effects on market participants. We discuss empirical evidence on this phenomenon, as well as its welfare impacts in the context of theories of search and obfuscation. Finally, we offer a framework for thinking about policy interventions based on this welfare analysis and outline some of the challenges facing policymakers. 2021-10-27T20:09:52Z 2021-10-27T20:09:52Z 2018 2019-10-22T17:02:01Z Article http://purl.org/eprint/type/JournalArticle https://hdl.handle.net/1721.1/134922 en 10.1086/694405 Innovation Policy and the Economy Creative Commons Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf University of Chicago Press Other repository
spellingShingle Ellison, Glenn
Ellison, Sara Fisher
Search and Obfuscation in a Technologically Changing Retail Environment: Some Thoughts on Implications and Policy
title Search and Obfuscation in a Technologically Changing Retail Environment: Some Thoughts on Implications and Policy
title_full Search and Obfuscation in a Technologically Changing Retail Environment: Some Thoughts on Implications and Policy
title_fullStr Search and Obfuscation in a Technologically Changing Retail Environment: Some Thoughts on Implications and Policy
title_full_unstemmed Search and Obfuscation in a Technologically Changing Retail Environment: Some Thoughts on Implications and Policy
title_short Search and Obfuscation in a Technologically Changing Retail Environment: Some Thoughts on Implications and Policy
title_sort search and obfuscation in a technologically changing retail environment some thoughts on implications and policy
url https://hdl.handle.net/1721.1/134922
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