On promotions and advertising policies : a strategic approach
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2005
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| Online Access: | http://hdl.handle.net/1721.1/13717 |
| _version_ | 1826207439276474368 |
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| author | Villas-Boas, J. Miguel q (Joao Miguel) |
| author2 | Birger Wernerfelt. |
| author_facet | Birger Wernerfelt. Villas-Boas, J. Miguel q (Joao Miguel) |
| author_sort | Villas-Boas, J. Miguel q (Joao Miguel) |
| collection | MIT |
| description | Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. |
| first_indexed | 2024-09-23T13:49:41Z |
| format | Thesis |
| id | mit-1721.1/13717 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T13:49:41Z |
| publishDate | 2005 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/137172019-04-10T10:51:05Z On promotions and advertising policies : a strategic approach Villas-Boas, J. Miguel q (Joao Miguel) Birger Wernerfelt. Sloan School of Management Sloan School of Management Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. Includes bibliographical references (p. 168-169). by J. Miguel Villas-Boas. Ph.D. 2005-08-10T23:04:22Z 2005-08-10T23:04:22Z 1991 1991 Thesis http://hdl.handle.net/1721.1/13717 24343731 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 170 p. 8023813 bytes 8023570 bytes application/pdf application/pdf application/pdf Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management Villas-Boas, J. Miguel q (Joao Miguel) On promotions and advertising policies : a strategic approach |
| title | On promotions and advertising policies : a strategic approach |
| title_full | On promotions and advertising policies : a strategic approach |
| title_fullStr | On promotions and advertising policies : a strategic approach |
| title_full_unstemmed | On promotions and advertising policies : a strategic approach |
| title_short | On promotions and advertising policies : a strategic approach |
| title_sort | on promotions and advertising policies a strategic approach |
| topic | Sloan School of Management |
| url | http://hdl.handle.net/1721.1/13717 |
| work_keys_str_mv | AT villasboasjmiguelqjoaomiguel onpromotionsandadvertisingpoliciesastrategicapproach |