Social Persuasion in Online and Physical Networks
© 1963-2012 IEEE. Social persuasion to influence the actions, beliefs, and behaviors of individuals, embedded in a social network, has been widely studied. It has been applied to marketing, healthcare, sustainability, political campaigns, and public policy. Traditionally, there has been a separation...
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| Format: | Article |
| Language: | English |
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Institute of Electrical and Electronics Engineers (IEEE)
2021
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| Online Access: | https://hdl.handle.net/1721.1/137833 |
| _version_ | 1826212575923142656 |
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| author | Singh, Vivek K. Mani, Ankur Pentland, Alex |
| author2 | Massachusetts Institute of Technology. Media Laboratory |
| author_facet | Massachusetts Institute of Technology. Media Laboratory Singh, Vivek K. Mani, Ankur Pentland, Alex |
| author_sort | Singh, Vivek K. |
| collection | MIT |
| description | © 1963-2012 IEEE. Social persuasion to influence the actions, beliefs, and behaviors of individuals, embedded in a social network, has been widely studied. It has been applied to marketing, healthcare, sustainability, political campaigns, and public policy. Traditionally, there has been a separation between physical (offline) and cyber (online) worlds. While persuasion methods in the physical world focused on strong interpersonal trust and design principles, persuasion methods in the online world were rich on data-driven analysis and algorithms. Recent trends including Internet of Things, 'big data,' and smartphone adoption point to the blurring divide between the cyber world and the physical world in the following ways. Fine grained data about each individual's location, situation, social ties, and actions are collected and merged from different sources. The messages for persuasion can be transmitted through both worlds at suitable times and places. The impact of persuasion on each individual is measurable. Hence, we posit that the social persuasion will soon be able to span seamlessly across these worlds and will be able to employ computationally and empirically rigorous methods to understand and intervene in both cyber and physical worlds. Several early examples indicate that this will impact the fundamental facets of persuasion including who, how, where, and when, and pave way for multiple opportunities as well as research challenges. |
| first_indexed | 2024-09-23T15:25:47Z |
| format | Article |
| id | mit-1721.1/137833 |
| institution | Massachusetts Institute of Technology |
| language | English |
| last_indexed | 2024-09-23T15:25:47Z |
| publishDate | 2021 |
| publisher | Institute of Electrical and Electronics Engineers (IEEE) |
| record_format | dspace |
| spelling | mit-1721.1/1378332021-11-09T03:05:39Z Social Persuasion in Online and Physical Networks Singh, Vivek K. Mani, Ankur Pentland, Alex Massachusetts Institute of Technology. Media Laboratory © 1963-2012 IEEE. Social persuasion to influence the actions, beliefs, and behaviors of individuals, embedded in a social network, has been widely studied. It has been applied to marketing, healthcare, sustainability, political campaigns, and public policy. Traditionally, there has been a separation between physical (offline) and cyber (online) worlds. While persuasion methods in the physical world focused on strong interpersonal trust and design principles, persuasion methods in the online world were rich on data-driven analysis and algorithms. Recent trends including Internet of Things, 'big data,' and smartphone adoption point to the blurring divide between the cyber world and the physical world in the following ways. Fine grained data about each individual's location, situation, social ties, and actions are collected and merged from different sources. The messages for persuasion can be transmitted through both worlds at suitable times and places. The impact of persuasion on each individual is measurable. Hence, we posit that the social persuasion will soon be able to span seamlessly across these worlds and will be able to employ computationally and empirically rigorous methods to understand and intervene in both cyber and physical worlds. Several early examples indicate that this will impact the fundamental facets of persuasion including who, how, where, and when, and pave way for multiple opportunities as well as research challenges. 2021-11-08T21:07:09Z 2021-11-08T21:07:09Z 2014-12 2019-07-26T14:04:32Z Article http://purl.org/eprint/type/JournalArticle 0018-9219 1558-2256 https://hdl.handle.net/1721.1/137833 Singh, Vivek K., Mani, Ankur and Pentland, Alex. 2014. "Social Persuasion in Online and Physical Networks." 102 (12). en 10.1109/jproc.2014.2363986 Creative Commons Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf Institute of Electrical and Electronics Engineers (IEEE) Other repository |
| spellingShingle | Singh, Vivek K. Mani, Ankur Pentland, Alex Social Persuasion in Online and Physical Networks |
| title | Social Persuasion in Online and Physical Networks |
| title_full | Social Persuasion in Online and Physical Networks |
| title_fullStr | Social Persuasion in Online and Physical Networks |
| title_full_unstemmed | Social Persuasion in Online and Physical Networks |
| title_short | Social Persuasion in Online and Physical Networks |
| title_sort | social persuasion in online and physical networks |
| url | https://hdl.handle.net/1721.1/137833 |
| work_keys_str_mv | AT singhvivekk socialpersuasioninonlineandphysicalnetworks AT maniankur socialpersuasioninonlineandphysicalnetworks AT pentlandalex socialpersuasioninonlineandphysicalnetworks |