Study of a Video-sharing Platform: The Global Rise of TikTok
TikTok, also called Douyin in China, has been the fastest growing social media platform around the world. To understand why TikTok became so successful, this thesis focuses on studying the strategic choices of TikTok. First, this thesis analyzes how TikTok was born and then expanded, mainly in the C...
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/139394 |