Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption

National Grid, like most utilities and companies in the energy sector, finds itself at a critical juncture for decarbonization. To maintain alignment with regional carbon reduction goals, it must find innovative ways to reduce greenhouse gas emissions in its service territories. For the heating sect...

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Main Author: Thompson, Trevor J.
Other Authors: Perakis, Georgia
Format: Thesis
Published: Massachusetts Institute of Technology 2022
Online Access:https://hdl.handle.net/1721.1/139399
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author Thompson, Trevor J.
author2 Perakis, Georgia
author_facet Perakis, Georgia
Thompson, Trevor J.
author_sort Thompson, Trevor J.
collection MIT
description National Grid, like most utilities and companies in the energy sector, finds itself at a critical juncture for decarbonization. To maintain alignment with regional carbon reduction goals, it must find innovative ways to reduce greenhouse gas emissions in its service territories. For the heating sector in particular, air source heat pump (ASHP) technology presents a promising avenue for decarbonization – especially for residential customers. ASHPs present the lowest carbon emissions heating option for customers in New England today, and are expected to only become "greener" as the electrical grid continues transitioning to cleaner sources of electricity generation. From a cost perspective, ASHPs are on average the most cost effective space conditioning solution available for new construction. However, for the majority of customers in the Northeast who are retrofitting equipment into an existing home, ASHPs lag behind natural gas as the most cost-effective solution – a trend expected to continue through 2050. Nevertheless, ASHPs present an attractive financial savings opportunity for delivered fuel customers without access to natural gas. To meet its stated Northeast 80x50 Pathway goals, National Grid must increase the rate of ASHP adoption by nearly ten times its current pace. Using Rhode Island and Massachusetts as examples, we demonstrate how the use of machine learning can enable utilities to effectively model the ASHP adoption propensity of each household in their jurisdiction using readily available data. The resulting household-level propensity scores can be employed to guide targeted marketing efforts or aggregated to help guide program design. Additionally, we demonstrate the use of ASHP propensity scores to inform distribution feeder load growth simulations – allowing utilities to more efficiently plan infrastructure upgrades in response to load growth caused by SHP adoption. The same methodology can be applied to better understand the adoption trajectory for any technology relevant to the modern utility.
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spelling mit-1721.1/1393992022-01-15T03:48:11Z Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption Thompson, Trevor J. Perakis, Georgia Leeb, Steven Massachusetts Institute of Technology. Department of Mechanical Engineering Sloan School of Management National Grid, like most utilities and companies in the energy sector, finds itself at a critical juncture for decarbonization. To maintain alignment with regional carbon reduction goals, it must find innovative ways to reduce greenhouse gas emissions in its service territories. For the heating sector in particular, air source heat pump (ASHP) technology presents a promising avenue for decarbonization – especially for residential customers. ASHPs present the lowest carbon emissions heating option for customers in New England today, and are expected to only become "greener" as the electrical grid continues transitioning to cleaner sources of electricity generation. From a cost perspective, ASHPs are on average the most cost effective space conditioning solution available for new construction. However, for the majority of customers in the Northeast who are retrofitting equipment into an existing home, ASHPs lag behind natural gas as the most cost-effective solution – a trend expected to continue through 2050. Nevertheless, ASHPs present an attractive financial savings opportunity for delivered fuel customers without access to natural gas. To meet its stated Northeast 80x50 Pathway goals, National Grid must increase the rate of ASHP adoption by nearly ten times its current pace. Using Rhode Island and Massachusetts as examples, we demonstrate how the use of machine learning can enable utilities to effectively model the ASHP adoption propensity of each household in their jurisdiction using readily available data. The resulting household-level propensity scores can be employed to guide targeted marketing efforts or aggregated to help guide program design. Additionally, we demonstrate the use of ASHP propensity scores to inform distribution feeder load growth simulations – allowing utilities to more efficiently plan infrastructure upgrades in response to load growth caused by SHP adoption. The same methodology can be applied to better understand the adoption trajectory for any technology relevant to the modern utility. M.B.A. S.M. 2022-01-14T15:09:09Z 2022-01-14T15:09:09Z 2021-06 2021-06-10T19:13:38.232Z Thesis https://hdl.handle.net/1721.1/139399 In Copyright - Educational Use Permitted Copyright retained by author(s) https://rightsstatements.org/page/InC-EDU/1.0/ application/pdf Massachusetts Institute of Technology
spellingShingle Thompson, Trevor J.
Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption
title Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption
title_full Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption
title_fullStr Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption
title_full_unstemmed Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption
title_short Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption
title_sort modeling air source heat pump adoption propensity and simulating the distribution level effects of large scale adoption
url https://hdl.handle.net/1721.1/139399
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