Brooklyn of Korea: Place branding as a process in production of space
In planning and development practices, branding is often used as a promotional tool to attract investments and tourists, and thought of as a mechanism to portray a selected image of a place. In this thesis, I argue that the branding process can be one of the driving forces of neighborhood change and...
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/139987 |