An analysis of digital marketing strategy in the era of social media in China
This thesis analyzes digital marketing strategies in the era of social media in China. With the development of information technology, the gradual stabilization of China's economic growth, and the catalysis of the epidemic, advertisers need to achieve breakthroughs through more effective market...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/140357 |
