Innovations in Game-based Learning: How Lead Users Created Minecraft: Education Edition

Over the past four decades, myriad studies have shown that lead users are a significant source of major innovations in various industries. Further, studies have shown that innovations by lead users have resulted in economic benefits to firms while also satisfying the needs and improving the lives of...

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Main Author: Crespo, Amelia
Other Authors: von Hippel, Eric
Format: Thesis
Published: Massachusetts Institute of Technology 2022
Online Access:https://hdl.handle.net/1721.1/140362
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author Crespo, Amelia
author2 von Hippel, Eric
author_facet von Hippel, Eric
Crespo, Amelia
author_sort Crespo, Amelia
collection MIT
description Over the past four decades, myriad studies have shown that lead users are a significant source of major innovations in various industries. Further, studies have shown that innovations by lead users have resulted in economic benefits to firms while also satisfying the needs and improving the lives of users. With a long-standing and well-established body of evidence, it would be easy to assume that industry leaders would have adopted lead user methods widely. However, Bradonjic et al. (2019) found that, in a survey of 1500 key decision-makers, a substantial number still underestimate the frequency and value of lead user innovations. In order to better understand how firms work with lead users, I apply lead user research methods to the game-based learning (GBL) market to determine if lead users play a major role in developing functionally significant innovations in a specific GBL product, Minecraft: Education Edition. I find that lead users (teachers) are in fact the originators of Minecraft: Education Edition itself, as well as originators of 90% of significant, functionally novel innovations added to this game over time. In contrast, and in line with existing research findings, producers are found to be the developers of 100% of the dimension-of-merit innovations – innovations that allow product users to perform user-pioneered functions “better.” The fact that lead users are an important source of innovations in the GBL field suggests that it would be valuable for producers to learn to manage and support this valuable source of innovations as effectively as possible. In a concluding section, I suggest how game producers can align their innovation processes to both support and learn from lead user innovation more effectively than is often the case today.
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spelling mit-1721.1/1403622022-02-16T03:31:53Z Innovations in Game-based Learning: How Lead Users Created Minecraft: Education Edition Crespo, Amelia von Hippel, Eric Sloan School of Management Over the past four decades, myriad studies have shown that lead users are a significant source of major innovations in various industries. Further, studies have shown that innovations by lead users have resulted in economic benefits to firms while also satisfying the needs and improving the lives of users. With a long-standing and well-established body of evidence, it would be easy to assume that industry leaders would have adopted lead user methods widely. However, Bradonjic et al. (2019) found that, in a survey of 1500 key decision-makers, a substantial number still underestimate the frequency and value of lead user innovations. In order to better understand how firms work with lead users, I apply lead user research methods to the game-based learning (GBL) market to determine if lead users play a major role in developing functionally significant innovations in a specific GBL product, Minecraft: Education Edition. I find that lead users (teachers) are in fact the originators of Minecraft: Education Edition itself, as well as originators of 90% of significant, functionally novel innovations added to this game over time. In contrast, and in line with existing research findings, producers are found to be the developers of 100% of the dimension-of-merit innovations – innovations that allow product users to perform user-pioneered functions “better.” The fact that lead users are an important source of innovations in the GBL field suggests that it would be valuable for producers to learn to manage and support this valuable source of innovations as effectively as possible. In a concluding section, I suggest how game producers can align their innovation processes to both support and learn from lead user innovation more effectively than is often the case today. S.M. 2022-02-15T17:02:12Z 2022-02-15T17:02:12Z 2021-06 2022-01-18T15:14:16.335Z Thesis https://hdl.handle.net/1721.1/140362 In Copyright - Educational Use Permitted Copyright retained by author(s) https://rightsstatements.org/page/InC-EDU/1.0/ application/pdf Massachusetts Institute of Technology
spellingShingle Crespo, Amelia
Innovations in Game-based Learning: How Lead Users Created Minecraft: Education Edition
title Innovations in Game-based Learning: How Lead Users Created Minecraft: Education Edition
title_full Innovations in Game-based Learning: How Lead Users Created Minecraft: Education Edition
title_fullStr Innovations in Game-based Learning: How Lead Users Created Minecraft: Education Edition
title_full_unstemmed Innovations in Game-based Learning: How Lead Users Created Minecraft: Education Edition
title_short Innovations in Game-based Learning: How Lead Users Created Minecraft: Education Edition
title_sort innovations in game based learning how lead users created minecraft education edition
url https://hdl.handle.net/1721.1/140362
work_keys_str_mv AT crespoamelia innovationsingamebasedlearninghowleaduserscreatedminecrafteducationedition