Consumer behavior as risk taking; a new model and new hypotheses.

Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969. M.S.

Bibliographic Details
Main Author:	Rodgers, William Hamilton, III
Other Authors:	David B. Montgomery.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/14127

Internet

http://hdl.handle.net/1721.1/14127