Consumer behavior as risk taking; a new model and new hypotheses.

Consumer behavior as risk taking; a new model and new hypotheses.

Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969. M.S.

Bibliographic Details
Main Author: Rodgers, William Hamilton, III
Other Authors: David B. Montgomery.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/14127

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