What's at stake in political messaging?
Campaigns spend billions attempting to persuade voters – with factual arguments, group cues, moral appeals, character attacks, and targeted messages tailored for a particular demographic – yet such persuasion campaigns are often found to have only ‘minimal effects’. In this thesis, I investigate the...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/143355 |