The Economic Value of Trust in Supplier-Buyer Relationships

In this paper we investigate the relationship between supplier trust in the buyer and transaction costs, information sharing, and re[ation-specific investments in a sample of 453 supplier automaker exchange relationships in the U. S., Japan, and Korea. Our findings indicate that trust reduces tra...

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Main Authors: Dyer, Jeffrey, Chu, Wujin
Language:en_US
Published: 2002
Subjects:
Online Access:http://hdl.handle.net/1721.1/1439
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author Dyer, Jeffrey
Chu, Wujin
author_facet Dyer, Jeffrey
Chu, Wujin
author_sort Dyer, Jeffrey
collection MIT
description In this paper we investigate the relationship between supplier trust in the buyer and transaction costs, information sharing, and re[ation-specific investments in a sample of 453 supplier automaker exchange relationships in the U. S., Japan, and Korea. Our findings indicate that trust reduces transaction costs and increases information sharing in supplier-buyer relationships. Moreover, the findings suggest that the economic value created for transactors, in terms of lower transaction costs, may be substantial. In particular, we found that the automaker with the least trusting supplier relations spent twice as much of its face-to-face interaction time with suppliers on ex ante contracting and ex post haggling when compared to the most trusted automakers. This translated into procurement (transaction) costs which were as much as five times higher for the least trusted automaker compared to the most trusted automaker. Finally, we argue that trust is unique as a governance mechanism because it not only minimizes transaction costs, but also has a mutually causal relationship with other behaviors (i.e. information sharing. buyer technical assistance) that create value in the exchange relationship. Other governance mechanisms (e. g.. contracts. financial hostages) are necessary costs incurred to prevent opportunistic behavior but do not create value beyond transaction cost minimization. Thus, our findings indicate that trust in supplier-buyer relations can create economic value and may be an important source of competitive advantage.
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spelling mit-1721.1/14392019-04-10T12:16:46Z The Economic Value of Trust in Supplier-Buyer Relationships Dyer, Jeffrey Chu, Wujin supplier-buyer relationship trust In this paper we investigate the relationship between supplier trust in the buyer and transaction costs, information sharing, and re[ation-specific investments in a sample of 453 supplier automaker exchange relationships in the U. S., Japan, and Korea. Our findings indicate that trust reduces transaction costs and increases information sharing in supplier-buyer relationships. Moreover, the findings suggest that the economic value created for transactors, in terms of lower transaction costs, may be substantial. In particular, we found that the automaker with the least trusting supplier relations spent twice as much of its face-to-face interaction time with suppliers on ex ante contracting and ex post haggling when compared to the most trusted automakers. This translated into procurement (transaction) costs which were as much as five times higher for the least trusted automaker compared to the most trusted automaker. Finally, we argue that trust is unique as a governance mechanism because it not only minimizes transaction costs, but also has a mutually causal relationship with other behaviors (i.e. information sharing. buyer technical assistance) that create value in the exchange relationship. Other governance mechanisms (e. g.. contracts. financial hostages) are necessary costs incurred to prevent opportunistic behavior but do not create value beyond transaction cost minimization. Thus, our findings indicate that trust in supplier-buyer relations can create economic value and may be an important source of competitive advantage. 2002-07-10T15:28:21Z 2002-07-10T15:28:21Z 1997-11-03 http://hdl.handle.net/1721.1/1439 en_US IMVP;145a 1737436 bytes application/pdf application/pdf
spellingShingle supplier-buyer relationship
trust
Dyer, Jeffrey
Chu, Wujin
The Economic Value of Trust in Supplier-Buyer Relationships
title The Economic Value of Trust in Supplier-Buyer Relationships
title_full The Economic Value of Trust in Supplier-Buyer Relationships
title_fullStr The Economic Value of Trust in Supplier-Buyer Relationships
title_full_unstemmed The Economic Value of Trust in Supplier-Buyer Relationships
title_short The Economic Value of Trust in Supplier-Buyer Relationships
title_sort economic value of trust in supplier buyer relationships
topic supplier-buyer relationship
trust
url http://hdl.handle.net/1721.1/1439
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