“Let’s Go, Baby Forklift!”: Fandom Governance and the Political Power of Cuteness in China

<jats:p> This article describes how the Chinese state borrows from the culture of celebrity fandom to implement a novel strategy of governing that we term “fandom governance.” We illustrate how state-run social media employed fandom governance early in the COVID-19 pandemic when the country wa...

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Bibliographic Details
Main Authors: Wong, Jamie, Lee, Crystal, Long, Vesper Keyi, Wu, Di, Jones, Graham M
Other Authors: Massachusetts Institute of Technology. Anthropology Program
Format: Article
Language:English
Published: SAGE Publications 2022
Online Access:https://hdl.handle.net/1721.1/144292