“Let’s Go, Baby Forklift!”: Fandom Governance and the Political Power of Cuteness in China
<jats:p> This article describes how the Chinese state borrows from the culture of celebrity fandom to implement a novel strategy of governing that we term “fandom governance.” We illustrate how state-run social media employed fandom governance early in the COVID-19 pandemic when the country wa...
Main Authors: | , , , , |
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Other Authors: | |
Format: | Article |
Language: | English |
Published: |
SAGE Publications
2022
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Online Access: | https://hdl.handle.net/1721.1/144292 |