Customer Search and Product Returns
Online retailers are challenged by frequent product returns. High return rates significantly decrease companies’ profit which makes the issue of managing product returns very important from the practical standpoint. Typically, practitioners study returns in connection with purchase decisions or as a...
Main Author: | Ibragimov, Marat |
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Other Authors: | Hauser, John R. |
Format: | Thesis |
Published: |
Massachusetts Institute of Technology
2022
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Online Access: | https://hdl.handle.net/1721.1/145177 |
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