Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
ACM|The 10th International Conference on Web Intelligence, Mining and Semantics
2022
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| Online Access: | https://hdl.handle.net/1721.1/146225 |
| _version_ | 1826194880239501312 |
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| author | Exposito-Ventura, M. Ruiperez-Valiente, J. Forne, J. |
| author2 | Massachusetts Institute of Technology. Program in Comparative Media Studies/Writing |
| author_facet | Massachusetts Institute of Technology. Program in Comparative Media Studies/Writing Exposito-Ventura, M. Ruiperez-Valiente, J. Forne, J. |
| author_sort | Exposito-Ventura, M. |
| collection | MIT |
| first_indexed | 2024-09-23T10:03:38Z |
| format | Article |
| id | mit-1721.1/146225 |
| institution | Massachusetts Institute of Technology |
| language | English |
| last_indexed | 2024-09-23T10:03:38Z |
| publishDate | 2022 |
| publisher | ACM|The 10th International Conference on Web Intelligence, Mining and Semantics |
| record_format | dspace |
| spelling | mit-1721.1/1462252023-01-20T18:49:32Z Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions Exposito-Ventura, M. Ruiperez-Valiente, J. Forne, J. Massachusetts Institute of Technology. Program in Comparative Media Studies/Writing 2022-11-08T20:06:00Z 2022-11-08T20:06:00Z 2020-06-30 2022-11-02T18:18:26Z Article http://purl.org/eprint/type/ConferencePaper 978-1-4503-7542-9 https://hdl.handle.net/1721.1/146225 Exposito-Ventura, M., Ruiperez-Valiente, J. and Forne, J. 2020. "Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions." PUBLISHER_POLICY en https://doi.org/10.1145/3405962.3405965 Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use. ACM application/pdf ACM|The 10th International Conference on Web Intelligence, Mining and Semantics ACM|The 10th International Conference on Web Intelligence, Mining and Semantics |
| spellingShingle | Exposito-Ventura, M. Ruiperez-Valiente, J. Forne, J. Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions |
| title | Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions |
| title_full | Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions |
| title_fullStr | Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions |
| title_full_unstemmed | Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions |
| title_short | Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions |
| title_sort | measuring online advertising viewability and analyzing its variability across different dimensions |
| url | https://hdl.handle.net/1721.1/146225 |
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