Redesigning Marketing for Traditional Chinese Medicine Clinics in China
With China's ongoing development, Chinese people have more and higher standards for quality of life and are becoming increasingly concerned about their health. TCM also has a positive image among Chinese people and has received strong support from Chinese medical regulations, resulting in a rap...
Main Author: | Liu, Dahai |
---|---|
Other Authors: | Zhang, Juanjuan |
Format: | Thesis |
Published: |
Massachusetts Institute of Technology
2022
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Online Access: | https://hdl.handle.net/1721.1/146688 |
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