Redesigning Marketing for Traditional Chinese Medicine Clinics in China

With China's ongoing development, Chinese people have more and higher standards for quality of life and are becoming increasingly concerned about their health. TCM also has a positive image among Chinese people and has received strong support from Chinese medical regulations, resulting in a rap...

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Bibliographic Details
Main Author: Liu, Dahai
Other Authors: Zhang, Juanjuan
Format: Thesis
Published: Massachusetts Institute of Technology 2022
Online Access:https://hdl.handle.net/1721.1/146688

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