Marketing strategy in the service industry : a product life cycle case study

Marketing strategy in the service industry : a product life cycle case study

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.

Bibliographic Details
Main Author:	Isenhour, Linda C
Other Authors:	Steven H. Star.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/14996

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