Airline Dynamic Offer Creation Using A Markov Chain Choice Model
Customers have become accustomed to real-time dynamic pricing and offer recommendations in retailing and e-commerce. Airline pricing and revenue management is falling behind with its one-size-fits-all approach, where all customers are offered the same static offers and prices. The airline industry d...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2023
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| Online Access: | https://hdl.handle.net/1721.1/150196 |