Towards Public Housing: Architecture as (Prop)aganda

Capitalism sustains crisis, most acutely the housing crisis. The only way out is to de-commodify housing, since a building alone, despite architects’ aspirations, cannot tackle a system. This thesis claims that built architecture alone ineffectively challenges regulatory systems. Resistance’s power,...

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Main Author: Kim, Jayson
Other Authors: Dutta, Arindam
Format: Thesis
Published: Massachusetts Institute of Technology 2023
Online Access:https://hdl.handle.net/1721.1/150256
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author Kim, Jayson
author2 Dutta, Arindam
author_facet Dutta, Arindam
Kim, Jayson
author_sort Kim, Jayson
collection MIT
description Capitalism sustains crisis, most acutely the housing crisis. The only way out is to de-commodify housing, since a building alone, despite architects’ aspirations, cannot tackle a system. This thesis claims that built architecture alone ineffectively challenges regulatory systems. Resistance’s power, then, lies not in the physical, but in the psychological. To work towards de-commodifying housing, architects need to envision themselves as engaging in psychological warfare. We need to adopt propaganda as a method to rewrite the cultural narrative where single-family homeownership antagonizes public housing. We need to shift paradigms from homeownership to home-usership. This thesis proposes collaborations with tenant advocacy groups to create propaganda in the form of guerrilla theater that engages in psychological warfare against prevailing conceptions of homeownership. The architect designs stage sets that advocacy groups will weaponize. Orchestrated together, the guerilla theater performs at town hall meetings. Borrowing Bertolt Brecht’s techniques of the epic theater, in particular critical distancing, each act works with architectural props to challenge the role we, inside the belly of the whale, play in this theater of the housing crisis. The thesis proposes sets for three acts. Act One, “A City is Born,” depicts the optimism and prosperity that came with the suburbanization experiment of post-WWII United States. Act Two, “Commodification of Domesticity,” describes housing today. Using approaches from the volumes Neighborhood Defenders and Thoughts on Building Strong Towns, this act paints a portrait of competing interests involved in the landscape of housing in Los Angeles. Act Three, “All That is Solid Melts into Air,” sketches the inevitable doom that forces the audience to reconsider homeownership in favor of home-usership. Questioning representations of public housing as matters of economic necessity, Towards Public Housing works to destigmatize public housing and home-usership and emphasize a more equitable future of American housing.
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spelling mit-1721.1/1502562023-04-01T03:26:03Z Towards Public Housing: Architecture as (Prop)aganda Kim, Jayson Dutta, Arindam Massachusetts Institute of Technology. Department of Architecture Capitalism sustains crisis, most acutely the housing crisis. The only way out is to de-commodify housing, since a building alone, despite architects’ aspirations, cannot tackle a system. This thesis claims that built architecture alone ineffectively challenges regulatory systems. Resistance’s power, then, lies not in the physical, but in the psychological. To work towards de-commodifying housing, architects need to envision themselves as engaging in psychological warfare. We need to adopt propaganda as a method to rewrite the cultural narrative where single-family homeownership antagonizes public housing. We need to shift paradigms from homeownership to home-usership. This thesis proposes collaborations with tenant advocacy groups to create propaganda in the form of guerrilla theater that engages in psychological warfare against prevailing conceptions of homeownership. The architect designs stage sets that advocacy groups will weaponize. Orchestrated together, the guerilla theater performs at town hall meetings. Borrowing Bertolt Brecht’s techniques of the epic theater, in particular critical distancing, each act works with architectural props to challenge the role we, inside the belly of the whale, play in this theater of the housing crisis. The thesis proposes sets for three acts. Act One, “A City is Born,” depicts the optimism and prosperity that came with the suburbanization experiment of post-WWII United States. Act Two, “Commodification of Domesticity,” describes housing today. Using approaches from the volumes Neighborhood Defenders and Thoughts on Building Strong Towns, this act paints a portrait of competing interests involved in the landscape of housing in Los Angeles. Act Three, “All That is Solid Melts into Air,” sketches the inevitable doom that forces the audience to reconsider homeownership in favor of home-usership. Questioning representations of public housing as matters of economic necessity, Towards Public Housing works to destigmatize public housing and home-usership and emphasize a more equitable future of American housing. M.Arch. 2023-03-31T14:43:08Z 2023-03-31T14:43:08Z 2023-02 2023-02-28T18:52:06.631Z Thesis https://hdl.handle.net/1721.1/150256 In Copyright - Educational Use Permitted Copyright retained by author(s) https://rightsstatements.org/page/InC-EDU/1.0/ application/pdf Massachusetts Institute of Technology
spellingShingle Kim, Jayson
Towards Public Housing: Architecture as (Prop)aganda
title Towards Public Housing: Architecture as (Prop)aganda
title_full Towards Public Housing: Architecture as (Prop)aganda
title_fullStr Towards Public Housing: Architecture as (Prop)aganda
title_full_unstemmed Towards Public Housing: Architecture as (Prop)aganda
title_short Towards Public Housing: Architecture as (Prop)aganda
title_sort towards public housing architecture as prop aganda
url https://hdl.handle.net/1721.1/150256
work_keys_str_mv AT kimjayson towardspublichousingarchitectureaspropaganda