| Summary: | Using preliminary data from Arbitron, MeasureCast and Real Networks, this study
evaluates the role of Internet radio broadcasters according to five criteria intended to
gauge the level of diversity being delivered to listeners online. By measuring the
levels of format, channel, ownership, location and language diversity among Internet
radio stations, it is possible to draw preliminary lessons about the new medium?s
ability to provide Americans with diverse broadcasting options.
This study finds that Internet radio broadcasters are in fact adding measurable
diversity to the radio broadcasting industry. Internet broadcasters are providing
audiences with access to an increasing number of stations, owners, formats, and
language choices, and it is likely that technologies aiding in the mobility of access as
well as broadband evolutions will reinforce these findings. Eventually there may be
cause to monitor the early concentration of ownership, both among Internet radio
station owners and content distributors. However at this time the net effect of Internet
radio broadcasting has been to increase the diversity available to audiences.
|
|---|