Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players

Bibliographic Details
Main Authors: Dunham, John, Papangelis, Konstantinos, Boulanger, Cati, Lalone, Nicolas, Nika, Evangelia [Lina], Saker, Michael, Schwartz, David
Other Authors: Massachusetts Institute of Technology. Media Laboratory
Format: Article
Language:English
Published: ACM|Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems 2023
Online Access:https://hdl.handle.net/1721.1/150593
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author Dunham, John
Papangelis, Konstantinos
Boulanger, Cati
Lalone, Nicolas
Nika, Evangelia [Lina]
Saker, Michael
Schwartz, David
author2 Massachusetts Institute of Technology. Media Laboratory
author_facet Massachusetts Institute of Technology. Media Laboratory
Dunham, John
Papangelis, Konstantinos
Boulanger, Cati
Lalone, Nicolas
Nika, Evangelia [Lina]
Saker, Michael
Schwartz, David
author_sort Dunham, John
collection MIT
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institution Massachusetts Institute of Technology
language English
last_indexed 2024-09-23T07:55:17Z
publishDate 2023
publisher ACM|Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
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spelling mit-1721.1/1505932024-01-29T18:48:26Z Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players Dunham, John Papangelis, Konstantinos Boulanger, Cati Lalone, Nicolas Nika, Evangelia [Lina] Saker, Michael Schwartz, David Massachusetts Institute of Technology. Media Laboratory 2023-05-04T19:40:49Z 2023-05-04T19:40:49Z 2023-04-19 2023-05-01T07:48:10Z Article http://purl.org/eprint/type/JournalArticle 978-1-4503-9421-5 https://hdl.handle.net/1721.1/150593 Dunham, John, Papangelis, Konstantinos, Boulanger, Cati, Lalone, Nicolas, Nika, Evangelia [Lina] et al. 2023. "Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players." PUBLISHER_POLICY en https://doi.org/10.1145/3544548.3580939 Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use. The author(s) application/pdf ACM|Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems ACM|Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
spellingShingle Dunham, John
Papangelis, Konstantinos
Boulanger, Cati
Lalone, Nicolas
Nika, Evangelia [Lina]
Saker, Michael
Schwartz, David
Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players
title Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players
title_full Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players
title_fullStr Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players
title_full_unstemmed Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players
title_short Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players
title_sort building positively affective location based advertising a study of pok 233 mon go players
url https://hdl.handle.net/1721.1/150593
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