Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players

Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players

Bibliographic Details
Main Authors: Dunham, John, Papangelis, Konstantinos, Boulanger, Cati, Lalone, Nicolas, Nika, Evangelia [Lina], Saker, Michael, Schwartz, David
Other Authors: Massachusetts Institute of Technology. Media Laboratory
Format: Article
Language:English
Published: ACM|Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems 2023
Online Access:https://hdl.handle.net/1721.1/150593

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