A Concept-based Analysis of Dark Patterns in User Interface Design

In this thesis, we present a new theory of dark patterns that aims to move the literature away from fragmented, top-down analysis of systems through subjective dark patterns taxonomies towards a more objective and generalizable framework. Focusing on user interface related dark patterns, we propose...

Full description

Bibliographic Details
Main Author: Xiong, Katherine
Other Authors: Jackson, Daniel
Format: Thesis
Published: Massachusetts Institute of Technology 2023
Online Access:https://hdl.handle.net/1721.1/151423
_version_ 1811076448757219328
author Xiong, Katherine
author2 Jackson, Daniel
author_facet Jackson, Daniel
Xiong, Katherine
author_sort Xiong, Katherine
collection MIT
description In this thesis, we present a new theory of dark patterns that aims to move the literature away from fragmented, top-down analysis of systems through subjective dark patterns taxonomies towards a more objective and generalizable framework. Focusing on user interface related dark patterns, we propose a single similarity that they all have: the user interface misrepresents the underlying conceptual functionality of the system in a way that benefits the system owner at the cost of the user. We then present a domain- and modality-independent framework that breaks systems down into isolated, reusable units of functionality called concepts and systematically codifies user expectations for each concept and how it should be mapped to the user interface. We illustrate our framework on three popular concepts in e-commerce applications that a significant number of dark patterns stem from: Catalog, ShoppingCart, and MailingList. We show that the framework design allows us to apply our dark pattern definition in an objective manner, while capturing dark patterns previously identified in the literature related to these concepts and being extensible to analyzing new designs in the future. We conclude with possible use cases of the framework for researchers, industry designers, and legislators.
first_indexed 2024-09-23T10:22:19Z
format Thesis
id mit-1721.1/151423
institution Massachusetts Institute of Technology
last_indexed 2024-09-23T10:22:19Z
publishDate 2023
publisher Massachusetts Institute of Technology
record_format dspace
spelling mit-1721.1/1514232023-08-01T04:04:29Z A Concept-based Analysis of Dark Patterns in User Interface Design Xiong, Katherine Jackson, Daniel Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science In this thesis, we present a new theory of dark patterns that aims to move the literature away from fragmented, top-down analysis of systems through subjective dark patterns taxonomies towards a more objective and generalizable framework. Focusing on user interface related dark patterns, we propose a single similarity that they all have: the user interface misrepresents the underlying conceptual functionality of the system in a way that benefits the system owner at the cost of the user. We then present a domain- and modality-independent framework that breaks systems down into isolated, reusable units of functionality called concepts and systematically codifies user expectations for each concept and how it should be mapped to the user interface. We illustrate our framework on three popular concepts in e-commerce applications that a significant number of dark patterns stem from: Catalog, ShoppingCart, and MailingList. We show that the framework design allows us to apply our dark pattern definition in an objective manner, while capturing dark patterns previously identified in the literature related to these concepts and being extensible to analyzing new designs in the future. We conclude with possible use cases of the framework for researchers, industry designers, and legislators. M.Eng. 2023-07-31T19:38:39Z 2023-07-31T19:38:39Z 2023-06 2023-06-06T16:35:14.785Z Thesis https://hdl.handle.net/1721.1/151423 In Copyright - Educational Use Permitted Copyright retained by author(s) https://rightsstatements.org/page/InC-EDU/1.0/ application/pdf Massachusetts Institute of Technology
spellingShingle Xiong, Katherine
A Concept-based Analysis of Dark Patterns in User Interface Design
title A Concept-based Analysis of Dark Patterns in User Interface Design
title_full A Concept-based Analysis of Dark Patterns in User Interface Design
title_fullStr A Concept-based Analysis of Dark Patterns in User Interface Design
title_full_unstemmed A Concept-based Analysis of Dark Patterns in User Interface Design
title_short A Concept-based Analysis of Dark Patterns in User Interface Design
title_sort concept based analysis of dark patterns in user interface design
url https://hdl.handle.net/1721.1/151423
work_keys_str_mv AT xiongkatherine aconceptbasedanalysisofdarkpatternsinuserinterfacedesign
AT xiongkatherine conceptbasedanalysisofdarkpatternsinuserinterfacedesign