New product strategy in the technology-based firm : product technology, market strategy, and performance

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.

Bibliographic Details
Main Author: Meyer, Marc H
Other Authors: Edward B. Roberts.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/15191

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