New product strategy in the technology-based firm : product technology, market strategy, and performance
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.
Main Author: | Meyer, Marc H |
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Other Authors: | Edward B. Roberts. |
Format: | Thesis |
Language: | eng |
Published: |
Massachusetts Institute of Technology
2005
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Subjects: | |
Online Access: | http://hdl.handle.net/1721.1/15191 |
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