Profit-Driven Network Redesign Through Value-Creation Services

Design of supply chain networks is a key strategic decision in supply chain management. Our capstone sponsor Armada is a supply chain service provider to restaurant chains across the United States. The company is envisioning a redesign of their current service network based on two components: (1) th...

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Main Authors: DeHaan, Morgan Jessica, Ke, Yujia
Language:en_US
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/1721.1/152062
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author DeHaan, Morgan Jessica
Ke, Yujia
author_facet DeHaan, Morgan Jessica
Ke, Yujia
author_sort DeHaan, Morgan Jessica
collection MIT
description Design of supply chain networks is a key strategic decision in supply chain management. Our capstone sponsor Armada is a supply chain service provider to restaurant chains across the United States. The company is envisioning a redesign of their current service network based on two components: (1) the addition of new distribution centers (referred to as iDCs), located closer to high volume service areas, (2) the deployment of value-creating services from the iDCs. In this capstone, we develop a series of models to support these decisions. First, we build a model that identifies demand dense areas as “urban clusters” where an iDC would best serve Armada’s clients. Second, we develop a model that minimizes costs in the network while maximizing revenues through the defined additional services. The results of these models provide us with two distinct network configurations based on cost-minimization and profit-maximization: one placing iDCs by key demand-dense areas and the other favoring high revenue generating regions. This study shows that layering revenue-maximization methodology with cost-minimization algorithms in mixed integer linear programming will alter results and favor the highest revenue generation location(s).
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spelling mit-1721.1/1520622023-09-09T03:29:13Z Profit-Driven Network Redesign Through Value-Creation Services DeHaan, Morgan Jessica Ke, Yujia Supply Chain Management Distribution Design of supply chain networks is a key strategic decision in supply chain management. Our capstone sponsor Armada is a supply chain service provider to restaurant chains across the United States. The company is envisioning a redesign of their current service network based on two components: (1) the addition of new distribution centers (referred to as iDCs), located closer to high volume service areas, (2) the deployment of value-creating services from the iDCs. In this capstone, we develop a series of models to support these decisions. First, we build a model that identifies demand dense areas as “urban clusters” where an iDC would best serve Armada’s clients. Second, we develop a model that minimizes costs in the network while maximizing revenues through the defined additional services. The results of these models provide us with two distinct network configurations based on cost-minimization and profit-maximization: one placing iDCs by key demand-dense areas and the other favoring high revenue generating regions. This study shows that layering revenue-maximization methodology with cost-minimization algorithms in mixed integer linear programming will alter results and favor the highest revenue generation location(s). 2023-09-08T17:37:06Z 2023-09-08T17:37:06Z 2023-09-08 https://hdl.handle.net/1721.1/152062 en_US application/pdf
spellingShingle Supply Chain Management
Distribution
DeHaan, Morgan Jessica
Ke, Yujia
Profit-Driven Network Redesign Through Value-Creation Services
title Profit-Driven Network Redesign Through Value-Creation Services
title_full Profit-Driven Network Redesign Through Value-Creation Services
title_fullStr Profit-Driven Network Redesign Through Value-Creation Services
title_full_unstemmed Profit-Driven Network Redesign Through Value-Creation Services
title_short Profit-Driven Network Redesign Through Value-Creation Services
title_sort profit driven network redesign through value creation services
topic Supply Chain Management
Distribution
url https://hdl.handle.net/1721.1/152062
work_keys_str_mv AT dehaanmorganjessica profitdrivennetworkredesignthroughvaluecreationservices
AT keyujia profitdrivennetworkredesignthroughvaluecreationservices