Content is not King

The Internet is widely regarded as primarily a content delivery system. Yet historically, connectivity has mattered much more than content. Even on the Internet, content is not as important as is often claimed, since it is email that is still the true ?killer app.? The primacy of connectivity ove...

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Main Author: Odlyzko, Andrew
Language:en_US
Published: 2002
Subjects:
Online Access:http://hdl.handle.net/1721.1/1523
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author Odlyzko, Andrew
author_facet Odlyzko, Andrew
author_sort Odlyzko, Andrew
collection MIT
description The Internet is widely regarded as primarily a content delivery system. Yet historically, connectivity has mattered much more than content. Even on the Internet, content is not as important as is often claimed, since it is email that is still the true ?killer app.? The primacy of connectivity over content explains phenomena that have baffled wireless industry observers, such as the enthusiastic embrace of SMS (Short Message System) and the tepid reception of WAP (Wireless Application Protocol). Combined with statistics showing low cell phone usage, this also suggests that the 3G systems that are about to be introduced will serve primarily to stimulate more voice usage, not to provide Internet access. For the wired Internet, the secondary role of content will likely mean that the dangers of balkaniza-tion are smaller than is often feared. Further, symmetrical links to the house are likely to be in greater demand than is usually realized. The huge sums being invested by carriers in content are misdirected.
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spelling mit-1721.1/15232019-04-10T10:36:48Z Content is not King Odlyzko, Andrew internet The Internet is widely regarded as primarily a content delivery system. Yet historically, connectivity has mattered much more than content. Even on the Internet, content is not as important as is often claimed, since it is email that is still the true ?killer app.? The primacy of connectivity over content explains phenomena that have baffled wireless industry observers, such as the enthusiastic embrace of SMS (Short Message System) and the tepid reception of WAP (Wireless Application Protocol). Combined with statistics showing low cell phone usage, this also suggests that the 3G systems that are about to be introduced will serve primarily to stimulate more voice usage, not to provide Internet access. For the wired Internet, the secondary role of content will likely mean that the dangers of balkaniza-tion are smaller than is often feared. Further, symmetrical links to the house are likely to be in greater demand than is usually realized. The huge sums being invested by carriers in content are misdirected. 2002-07-22T20:08:55Z 2002-07-22T20:08:55Z 2000 http://hdl.handle.net/1721.1/1523 en_US 124004 bytes application/pdf application/pdf
spellingShingle internet
Odlyzko, Andrew
Content is not King
title Content is not King
title_full Content is not King
title_fullStr Content is not King
title_full_unstemmed Content is not King
title_short Content is not King
title_sort content is not king
topic internet
url http://hdl.handle.net/1721.1/1523
work_keys_str_mv AT odlyzkoandrew contentisnotking