A simulated forecast of the joint frequency distribution of any four-magazine campaign using readership survey data.
Thesis: M.S., Massachusetts Institute of Technology, Sloan School of Management, 1972
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| Format: | Thesis |
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Massachusetts Institute of Technology
2024
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| Online Access: | https://hdl.handle.net/1721.1/153361 |
| Summary: | Thesis: M.S., Massachusetts Institute of Technology, Sloan School of Management, 1972 |
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