A simulated forecast of the joint frequency distribution of any four-magazine campaign using readership survey data.

A simulated forecast of the joint frequency distribution of any four-magazine campaign using readership survey data.

Thesis: M.S., Massachusetts Institute of Technology, Sloan School of Management, 1972

Bibliographic Details
Main Author:	Klapfish, Maurice S.
Other Authors:	Sloan School of Management.
Format:	Thesis
Published:	Massachusetts Institute of Technology 2024
Subjects:	Sloan School of Management.
Online Access:	https://hdl.handle.net/1721.1/153361

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