Innovation and Strategy in the Food Industry: Trends, Challenges, and Implications for New Entrants
The food industry plays a vital role in human nutrition and health but also presents significant challenges for entrepreneurs due to its highly competitive nature. This thesis aims to provide valuable insights and strategies for new entrants in the food sector by conducting extensive market research...
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Massachusetts Institute of Technology
2024
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| Online Access: | https://hdl.handle.net/1721.1/156044 http://orcid.org/0009-0002-5657-3142 |