Dissolving the segmentation of a shared mobility market: A framework and four market structure designs

In the governance of the shared mobility market of a city or of a metropolitan area, there are two conflicting principles: 1) the healthy competition between multiple platforms, such as between Uber and Lyft in the United States, and 2) economies of network scale, which leads to higher chances for t...

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Main Authors: Guo, Xiaotong, Qu, Ao, Zhang, Hongmou, Noursalehi, Peyman, Zhao, Jinhua
Other Authors: Massachusetts Institute of Technology. Department of Civil and Environmental Engineering
Format: Article
Language:English
Published: Elsevier BV 2024
Online Access:https://hdl.handle.net/1721.1/156440
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author Guo, Xiaotong
Qu, Ao
Zhang, Hongmou
Noursalehi, Peyman
Zhao, Jinhua
author2 Massachusetts Institute of Technology. Department of Civil and Environmental Engineering
author_facet Massachusetts Institute of Technology. Department of Civil and Environmental Engineering
Guo, Xiaotong
Qu, Ao
Zhang, Hongmou
Noursalehi, Peyman
Zhao, Jinhua
author_sort Guo, Xiaotong
collection MIT
description In the governance of the shared mobility market of a city or of a metropolitan area, there are two conflicting principles: 1) the healthy competition between multiple platforms, such as between Uber and Lyft in the United States, and 2) economies of network scale, which leads to higher chances for trips to be matched, and thus higher operation efficiency, but which also implies monopoly. The current shared mobility markets, as observed in different cities in the world, are either monopolistic, or largely segmented by multiple platforms, the latter with significant efficiency loss. How to keep the competition between platforms, but to reduce the efficiency loss due to segmentation with new market designs is the focus of this paper. We first propose a theoretical framework of shared mobility market segmentation and then propose four market structure designs thereupon. The framework and four designs are first discussed as an abstract model, without losing generality, thus not constrained to any specific city. High-level perspectives and detailed mechanisms for each proposed market structure are both examined. Then, to assess the real-world performance of these market structure designs, we used a ride-sharing simulator with real-world ride-hailing trip data from New York City to simulate. The proposed market designs can reduce the total vehicle-miles traveled (VMT) by 6\% while serving more customers with 8.4\% fewer total number of trips. In the meantime, customers receive better services with on-average 5.4\% shorter waiting time. At the end of the paper, the feasibility of implementation for each proposed market structure is discussed.
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spelling mit-1721.1/1564402025-01-11T04:58:52Z Dissolving the segmentation of a shared mobility market: A framework and four market structure designs Guo, Xiaotong Qu, Ao Zhang, Hongmou Noursalehi, Peyman Zhao, Jinhua Massachusetts Institute of Technology. Department of Civil and Environmental Engineering Massachusetts Institute of Technology. Department of Urban Studies and Planning In the governance of the shared mobility market of a city or of a metropolitan area, there are two conflicting principles: 1) the healthy competition between multiple platforms, such as between Uber and Lyft in the United States, and 2) economies of network scale, which leads to higher chances for trips to be matched, and thus higher operation efficiency, but which also implies monopoly. The current shared mobility markets, as observed in different cities in the world, are either monopolistic, or largely segmented by multiple platforms, the latter with significant efficiency loss. How to keep the competition between platforms, but to reduce the efficiency loss due to segmentation with new market designs is the focus of this paper. We first propose a theoretical framework of shared mobility market segmentation and then propose four market structure designs thereupon. The framework and four designs are first discussed as an abstract model, without losing generality, thus not constrained to any specific city. High-level perspectives and detailed mechanisms for each proposed market structure are both examined. Then, to assess the real-world performance of these market structure designs, we used a ride-sharing simulator with real-world ride-hailing trip data from New York City to simulate. The proposed market designs can reduce the total vehicle-miles traveled (VMT) by 6\% while serving more customers with 8.4\% fewer total number of trips. In the meantime, customers receive better services with on-average 5.4\% shorter waiting time. At the end of the paper, the feasibility of implementation for each proposed market structure is discussed. 2024-08-28T20:34:28Z 2024-08-28T20:34:28Z 2023-12 2024-08-28T20:31:00Z Article http://purl.org/eprint/type/JournalArticle https://hdl.handle.net/1721.1/156440 Guo, Xiaotong, Qu, Ao, Zhang, Hongmou, Noursalehi, Peyman and Zhao, Jinhua. 2023. "Dissolving the segmentation of a shared mobility market: A framework and four market structure designs." Transportation Research Part C: Emerging Technologies, 157. en 10.1016/j.trc.2023.104397 Transportation Research Part C: Emerging Technologies Creative Commons Attribution-Noncommercial-ShareAlike http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf Elsevier BV arxiv
spellingShingle Guo, Xiaotong
Qu, Ao
Zhang, Hongmou
Noursalehi, Peyman
Zhao, Jinhua
Dissolving the segmentation of a shared mobility market: A framework and four market structure designs
title Dissolving the segmentation of a shared mobility market: A framework and four market structure designs
title_full Dissolving the segmentation of a shared mobility market: A framework and four market structure designs
title_fullStr Dissolving the segmentation of a shared mobility market: A framework and four market structure designs
title_full_unstemmed Dissolving the segmentation of a shared mobility market: A framework and four market structure designs
title_short Dissolving the segmentation of a shared mobility market: A framework and four market structure designs
title_sort dissolving the segmentation of a shared mobility market a framework and four market structure designs
url https://hdl.handle.net/1721.1/156440
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