Investigating the Structural Evolution of Ad Design: Computational Analysis of Information Content and Interactivity in Ads
When watching ads from the 1980s versus ads from the 2010s, there is a glaring dichotomy. Whilst older ads tend to resemble a broadcast, directly communicating product features to the viewer, newer ads often have an air of informal-ness and casual energy. They incorporate humor, make internet refere...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2024
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| Online Access: | https://hdl.handle.net/1721.1/156952 http://orcid.org/0009-0006-2542-9219 |