Developing a Psychometric Tool to Measure the Emotional Impact of Visual Content

This thesis investigates the human valence response to sequences of visual images. We f irst use crowd-sourcing and a novel nine-point psychometric scale to estimate human valence responses to individual images from the OASIS image set with high reliability (split-half Spearman rank-correlation ρ =...

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Bibliographic Details
Main Author: Cucu, Theodor
Other Authors: DiCarlo, James J.
Format: Thesis
Published: Massachusetts Institute of Technology 2024
Online Access:https://hdl.handle.net/1721.1/156957
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author Cucu, Theodor
author2 DiCarlo, James J.
author_facet DiCarlo, James J.
Cucu, Theodor
author_sort Cucu, Theodor
collection MIT
description This thesis investigates the human valence response to sequences of visual images. We f irst use crowd-sourcing and a novel nine-point psychometric scale to estimate human valence responses to individual images from the OASIS image set with high reliability (split-half Spearman rank-correlation ρ = 0.95). In a separate group of human participants, we then estimate valence responses following short, random sequences of those images (of length ≤ 10). Our key finding is that these sequence-contingent valence responses can be closely predicted by a simple linear combination of the estimated human valence responses to individual images (held-out ρ = 0.94). The combination weights are largest for the final image in the sequence; intuitively, this means the final image by itself can make predictions with high goodness-of-fit (ρ = 0.87). In summary, this research shows new evidence for a simple relationship between valence responses to individual images and valence responses to image sequences, with implications for future studies and practical applications in psychological assessment and beyond.
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spelling mit-1721.1/1569572024-09-25T03:52:39Z Developing a Psychometric Tool to Measure the Emotional Impact of Visual Content Cucu, Theodor DiCarlo, James J. Massachusetts Institute of Technology. Department of Brain and Cognitive Sciences This thesis investigates the human valence response to sequences of visual images. We f irst use crowd-sourcing and a novel nine-point psychometric scale to estimate human valence responses to individual images from the OASIS image set with high reliability (split-half Spearman rank-correlation ρ = 0.95). In a separate group of human participants, we then estimate valence responses following short, random sequences of those images (of length ≤ 10). Our key finding is that these sequence-contingent valence responses can be closely predicted by a simple linear combination of the estimated human valence responses to individual images (held-out ρ = 0.94). The combination weights are largest for the final image in the sequence; intuitively, this means the final image by itself can make predictions with high goodness-of-fit (ρ = 0.87). In summary, this research shows new evidence for a simple relationship between valence responses to individual images and valence responses to image sequences, with implications for future studies and practical applications in psychological assessment and beyond. M.Eng. 2024-09-24T18:22:54Z 2024-09-24T18:22:54Z 2024-05 2024-07-11T15:30:18.416Z Thesis https://hdl.handle.net/1721.1/156957 Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Copyright retained by author(s) https://creativecommons.org/licenses/by-nc-nd/4.0/ application/pdf Massachusetts Institute of Technology
spellingShingle Cucu, Theodor
Developing a Psychometric Tool to Measure the Emotional Impact of Visual Content
title Developing a Psychometric Tool to Measure the Emotional Impact of Visual Content
title_full Developing a Psychometric Tool to Measure the Emotional Impact of Visual Content
title_fullStr Developing a Psychometric Tool to Measure the Emotional Impact of Visual Content
title_full_unstemmed Developing a Psychometric Tool to Measure the Emotional Impact of Visual Content
title_short Developing a Psychometric Tool to Measure the Emotional Impact of Visual Content
title_sort developing a psychometric tool to measure the emotional impact of visual content
url https://hdl.handle.net/1721.1/156957
work_keys_str_mv AT cucutheodor developingapsychometrictooltomeasuretheemotionalimpactofvisualcontent