Dynamic Valuation: Preference Changes in the Context of Face-to-face Negotiation

This study examines the dynamics of preference change in the context of face-to-face negotiation. Participants playing the role of ?student? or ?financial aid officer? exchanged proposals regarding the terms of a student loan. In accord with dissonance theory, participants increased their liking...

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Main Authors: Curhan, Jared, Neale, Maragaret, Ross, Lee
Language:en_US
Published: 2002
Subjects:
Online Access:http://hdl.handle.net/1721.1/1601
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author Curhan, Jared
Neale, Maragaret
Ross, Lee
author_facet Curhan, Jared
Neale, Maragaret
Ross, Lee
author_sort Curhan, Jared
collection MIT
description This study examines the dynamics of preference change in the context of face-to-face negotiation. Participants playing the role of ?student? or ?financial aid officer? exchanged proposals regarding the terms of a student loan. In accord with dissonance theory, participants increased their liking for proposals they offered and/or ultimately accepted. The reactance theory prediction that participants would devalue proposals received from their counterparts was confirmed for loan officers, but not for students. A pair of experimental manipulations involving pre-rating of proposals and the opportunity for participants to engage in brief discussions prior to the initial exchange of offers mediated these effects and influenced subsequent rates of agreement as well as post-settlement satisfaction. Underlying attributional mechanisms and implications of these findings for facilitating agreements are discussed.
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spelling mit-1721.1/16012019-04-11T10:31:32Z Dynamic Valuation: Preference Changes in the Context of Face-to-face Negotiation Curhan, Jared Neale, Maragaret Ross, Lee reactance reactive devaluation negotiation, conflict resolution Dynamic Valuation preference change dissonance self-perception, attribution theory This study examines the dynamics of preference change in the context of face-to-face negotiation. Participants playing the role of ?student? or ?financial aid officer? exchanged proposals regarding the terms of a student loan. In accord with dissonance theory, participants increased their liking for proposals they offered and/or ultimately accepted. The reactance theory prediction that participants would devalue proposals received from their counterparts was confirmed for loan officers, but not for students. A pair of experimental manipulations involving pre-rating of proposals and the opportunity for participants to engage in brief discussions prior to the initial exchange of offers mediated these effects and influenced subsequent rates of agreement as well as post-settlement satisfaction. Underlying attributional mechanisms and implications of these findings for facilitating agreements are discussed. 2002-08-16T17:24:54Z 2002-08-16T17:24:54Z 2002-08-16T17:25:04Z http://hdl.handle.net/1721.1/1601 en_US MIT Sloan School of Management Working Paper;4253-02 238587 bytes application/pdf application/pdf
spellingShingle reactance
reactive devaluation
negotiation, conflict resolution
Dynamic Valuation
preference change
dissonance
self-perception, attribution theory
Curhan, Jared
Neale, Maragaret
Ross, Lee
Dynamic Valuation: Preference Changes in the Context of Face-to-face Negotiation
title Dynamic Valuation: Preference Changes in the Context of Face-to-face Negotiation
title_full Dynamic Valuation: Preference Changes in the Context of Face-to-face Negotiation
title_fullStr Dynamic Valuation: Preference Changes in the Context of Face-to-face Negotiation
title_full_unstemmed Dynamic Valuation: Preference Changes in the Context of Face-to-face Negotiation
title_short Dynamic Valuation: Preference Changes in the Context of Face-to-face Negotiation
title_sort dynamic valuation preference changes in the context of face to face negotiation
topic reactance
reactive devaluation
negotiation, conflict resolution
Dynamic Valuation
preference change
dissonance
self-perception, attribution theory
url http://hdl.handle.net/1721.1/1601
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