The re-positioning and new brand creation of telecommunications companies in an IT society

The re-positioning and new brand creation of telecommunications companies in an IT society

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2003.

Bibliographic Details
Main Authors: Kanamaru, Hiroyuki, 1962-, Kawachiyama, Hikaru, 1963-
Other Authors: Christian S.M. Dussart.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/17607

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