Broadband Internet portal strategy analysis for telecom company
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2005
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| Online Access: | http://hdl.handle.net/1721.1/17812 |
| _version_ | 1826199064924913664 |
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| author | Motohashi, Takeshi, 1968- |
| author2 | Henry Birdseye Weil. |
| author_facet | Henry Birdseye Weil. Motohashi, Takeshi, 1968- |
| author_sort | Motohashi, Takeshi, 1968- |
| collection | MIT |
| description | Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004. |
| first_indexed | 2024-09-23T11:13:54Z |
| format | Thesis |
| id | mit-1721.1/17812 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T11:13:54Z |
| publishDate | 2005 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/178122022-01-28T21:59:25Z Broadband Internet portal strategy analysis for telecom company Motohashi, Takeshi, 1968- Henry Birdseye Weil. Massachusetts Institute of Technology. Management of Technology Program. Management of Technology Program. Sloan School of Management Management of Technology Program. Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004. Includes bibliographical references (leaves 88-91). This paper analyzes the changes in the Internet portal business strategy for telecom and other Internet access service providers (ISPs) because broadband Internet access is becoming the standard due to the rapid technology development and growth of Internet access needs and services. I provide some viable strategies for telecom companies that compete with successful Internet portals such as Yahoo. Based on my survey results, I propose the following three workable strategies. The first is outsourcing excellent modules to web sites at both large corporations and individual sites. The second strategy is providing specialized information management services for individual activities in order to retain loyal users, and the third strategy is making this service available for brand building by providing solid security/privacy policies at portals available only at telecom companies. Also, I identified the following four issues that telecom companies need to address to implement the above strategies. First, to introduce modularized services to large-scale competitors, I encourage protocol interoperability on both sides until substantial results and benefits have been realized. Next, telecom companies need to prepare to provide services that first-tier portals are unable to introduce, e.g., schemes that do not require visitors to be led to telecom companies sites. Third, to establish a solid reputation and public trust in the security/privacy services, telecom companies need to prepare a long-term strategic business plan to reach the goal. Last, viable business model is not only advertisement but also marketplace model. Selling security function as an option is also effective. by Takeshi Motohashi. S.M.M.O.T. 2005-06-02T18:46:15Z 2005-06-02T18:46:15Z 2004 2004 Thesis http://hdl.handle.net/1721.1/17812 56557611 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 91 leaves 3852268 bytes 3860865 bytes application/pdf application/pdf application/pdf Massachusetts Institute of Technology |
| spellingShingle | Management of Technology Program. Motohashi, Takeshi, 1968- Broadband Internet portal strategy analysis for telecom company |
| title | Broadband Internet portal strategy analysis for telecom company |
| title_full | Broadband Internet portal strategy analysis for telecom company |
| title_fullStr | Broadband Internet portal strategy analysis for telecom company |
| title_full_unstemmed | Broadband Internet portal strategy analysis for telecom company |
| title_short | Broadband Internet portal strategy analysis for telecom company |
| title_sort | broadband internet portal strategy analysis for telecom company |
| topic | Management of Technology Program. |
| url | http://hdl.handle.net/1721.1/17812 |
| work_keys_str_mv | AT motohashitakeshi1968 broadbandinternetportalstrategyanalysisfortelecomcompany |