R&D organizational reform to provide profitable products
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2005
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| Online Access: | http://hdl.handle.net/1721.1/17871 |
| _version_ | 1811083265217396736 |
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| author | Iwasaki, Satoru, 1970- |
| author2 | Eric A. von Hippel. |
| author_facet | Eric A. von Hippel. Iwasaki, Satoru, 1970- |
| author_sort | Iwasaki, Satoru, 1970- |
| collection | MIT |
| description | Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004. |
| first_indexed | 2024-09-23T12:30:24Z |
| format | Thesis |
| id | mit-1721.1/17871 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T12:30:24Z |
| publishDate | 2005 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/178712022-01-28T22:06:23Z R&D organizational reform to provide profitable products Research and development organizational reform to provide profitable products Iwasaki, Satoru, 1970- Eric A. von Hippel. Massachusetts Institute of Technology. Management of Technology Program. Management of Technology Program. Sloan School of Management Management of Technology Program. Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004. Includes bibliographical references (leaves 93-95). Providing profitable products for corporate business success is an important mission for the R&D organization. Although good organization design may not guarantee corporate business success, it can be a critical factor to determining a company's ability to extract value from its R&D spending. There is no one best organizational design. Each company has to build an appropriate organization based on its business environment. The main subject of this thesis is Nippon Telegraph and Telephone Corporation's (NTT) R&D organization. NTT faces a severely competitive business environment from all angles of changing technology and service trends, competition, reorganization and financial difficulties. A case study of Bell Labs is also included, because of its similar situation and problems. Two critical internal organizational factors for providing profitable product are identified; marketing, and judgment of the development topics. A recommendation is given to build marketing capability in NTT holding company's R&D. Also, the collaboration method between marketing and R&D, and a new marketing approach for middle term R&D by using the lead user method are proposed. Furthermore, integration holding company's short term R&D into the subsidiary business corporations' R&D is also proposed. by Satoru Iwasaki. S.M.M.O.T. 2005-06-02T19:00:05Z 2005-06-02T19:00:05Z 2004 2004 Thesis http://hdl.handle.net/1721.1/17871 56626689 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 95 leaves 4238270 bytes 4247398 bytes application/pdf application/pdf application/pdf Massachusetts Institute of Technology |
| spellingShingle | Management of Technology Program. Iwasaki, Satoru, 1970- R&D organizational reform to provide profitable products |
| title | R&D organizational reform to provide profitable products |
| title_full | R&D organizational reform to provide profitable products |
| title_fullStr | R&D organizational reform to provide profitable products |
| title_full_unstemmed | R&D organizational reform to provide profitable products |
| title_short | R&D organizational reform to provide profitable products |
| title_sort | r d organizational reform to provide profitable products |
| topic | Management of Technology Program. |
| url | http://hdl.handle.net/1721.1/17871 |
| work_keys_str_mv | AT iwasakisatoru1970 rdorganizationalreformtoprovideprofitableproducts AT iwasakisatoru1970 researchanddevelopmentorganizationalreformtoprovideprofitableproducts |