The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview

Bibliography: leaf 25.

Bibliographic Details
Other Authors: Lilien, Gary Louis.
Language:eng
Published: MIT Alfred P. Sloan School of Management 2003
Online Access:http://hdl.handle.net/1721.1/1903
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author_facet Lilien, Gary Louis.
collection MIT
description Bibliography: leaf 25.
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institution Massachusetts Institute of Technology
language eng
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spelling mit-1721.1/19032019-04-11T03:14:46Z The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview Lilien, Gary Louis. Little, John Dutton Conant. Bibliography: leaf 25. Gary L. Lilien, John D.C. Little. 2003-04-29T04:47:57Z 2003-04-29T04:47:57Z 1975 no.823-75 http://hdl.handle.net/1721.1/1903 eng Working paper (Sloan School of Management) ; 823-75. 25 leaves 1234257 bytes application/pdf application/pdf MIT Alfred P. Sloan School of Management
spellingShingle The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview
title The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview
title_full The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview
title_fullStr The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview
title_full_unstemmed The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview
title_short The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview
title_sort advisor project advertising budgeting for industrial products a nontechnical overview
url http://hdl.handle.net/1721.1/1903