Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing
Bibliography: leaves 1-2 (2nd group).
| Other Authors: | |
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| Language: | eng |
| Published: |
Massachusetts Institute of Technology
2003
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/1905 |
| _version_ | 1826188173259046912 |
|---|---|
| author2 | Hauser, John R. |
| author_facet | Hauser, John R. |
| collection | MIT |
| description | Bibliography: leaves 1-2 (2nd group). |
| first_indexed | 2024-09-23T07:55:39Z |
| id | mit-1721.1/1905 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T07:55:39Z |
| publishDate | 2003 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/19052019-04-09T15:34:59Z Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing Hauser, John R. Urban, Glen L. Sloan School of Management. HD28 .M414 no.843-, 76a Consumers' preferences Models Bibliography: leaves 1-2 (2nd group). by John R. Hauser and Glen L. Urban. 2003-04-29T04:48:00Z 2003-04-29T04:48:00Z 1977 843-76a http://hdl.handle.net/1721.1/1905 eng Working paper (Sloan School of Management) ; 843-76A. 24, 2, 1 leaves 1806970 bytes application/pdf application/pdf Massachusetts Institute of Technology |
| spellingShingle | HD28 .M414 no.843-, 76a Consumers' preferences Models Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing |
| title | Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing |
| title_full | Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing |
| title_fullStr | Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing |
| title_full_unstemmed | Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing |
| title_short | Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing |
| title_sort | direct assessment of consumer utility functions von neumann morgenstern utility theory applied to marketing |
| topic | HD28 .M414 no.843-, 76a Consumers' preferences Models |
| url | http://hdl.handle.net/1721.1/1905 |