Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Bibliography: leaves 1-2 (2nd group).

Bibliografiske detaljer
Andre forfattere:	Hauser, John R.
Sprog:	eng
Udgivet:	Massachusetts Institute of Technology 2003
Fag:	HD28 .M414 no.843-, 76a Consumers' preferences Models
Online adgang:	http://hdl.handle.net/1721.1/1905

Internet

http://hdl.handle.net/1721.1/1905